In the heart of Carytown, Fiamour Lingerie & Intimi is Richmond's finest intimate apparel boutique. European-made fashions straight from this season's runways fill the shop from our bridal lingerie collection to our sleepwear. Fiamour's staff is dedicated to helping every customer discover both comfort and one-of-a-kind style. With lingerie as with love, we know there's something special about finding just the perfect fit.

Fiamour takes its name from the combination of the Italian word "fia" (fire) and the French word "amour" (love). Heat and passion drive our everyday. Opened in 2012, our boutique carries styles that women of all ages and sizes can adore. We are proud to have been named "Best Customer Service" by Intima Magazine and "Best New Business" by Richmond Magazine in 2013. We were voted top 5 in the country by Initma magazine for “Best personal Touch” in 2014”.

Beyond the bounds of retail, Fiamour also hosts events from Bridal Showers to Ladies Night Outs to Fundraisers. Our plush couches and full kitchen at the back of the shop allow for an intimate evening like no other. Off-street parking is available.


About the Owner

Sheri Harabediam has had a passion for bringing high-quality style to her clients for decades, first as an interior designer and now as the owner of Fiamour. Her transition to lingerie shop owner was incited by noting a hole in the Richmond intimates marketplace. Nowhere in town were beautiful, stylish, high-end lingerie fashions tailored to a diverse clientele of women.

Thanks to Sheri, now they are. Attending fashion shows in New York twice yearly, Sheri continually stays appraised of the latest in lingerie style and design.

As a mother, an entrepreneur, and an equestrian, Sheri also recognizes the importance of giving back to her community. At Fiamour, she has held multiple fundraisers with Susan G. Komen of Central Virginia and has also collected gently used bras for the James House.